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ISSUE NO 41  – APRIL & MAY 2015


Dear Valued Partner

Welcome to this new edition of EM’s newsletter in the wake of the positive news of the renewal of the AGOA by the US Senate.

The AGOA was enacted in May 2000 under President Bill Clinton. It makes provision for 39 eligible sub-Saharan African countries to export more than 6,400 products to the USA duty-free. Since its introduction in 2001, exports from African countries to the US have more than quadrupled according to figures from the US International Trade Commission. Under AGOA, exports from Mauritius to the USA grew from Rs. 4.3 billion in 2011 to Rs. 8.1 billion in 2014 …

Events in April – May 2015


Brussels, Belgium

EM has been organising the participation of seafood operators in Seafood Expo Global (previously called the European Seafood Exhibition), the world’s largest seafood trade fair, since 2009. Four companies took part in this year’s edition.   Read more



The Foire International De Madagascar (FIM) is a yearly trade event which entails the participation of exporting companies from France, China, South Africa, Belgium, Pakistan and other countries including Mauritius which is the closest trading partner of Madagascar. This fair represents the ideal opportunity for our SMEs to expand their sales in the region.   Read more …


Harare – Zimbabwe

Domestic Exports to Zimbabwe from Mauritius has been increasing since 2010 and there is scope to tap into this market. To further increase exports, Enterprise Mauritius organized a Contact Promotion Program (CPP) which took place on 18 & 19 May 2015, in Harare International Convention Centre in Harare. Read more …

Nairobi, Kenya

Kenya is one of the strongest trading partners of Mauritius in Africa over the years. To further increase trade between Mauritius and Kenya, Enterprise Mauritius organized a Contact Promotion Program for Mauritian Companies at Hilton Hotel in Nairobi, Kenya from 14 – 15 May 2015.   Read more …

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Amsterdam, The Netherlands

The World of Private Label, organised by the Private Label Manufacturers Limited (PLMA) represents more than 3500 member manufacturers around the globe.The exhibition was held at the RAI Exhibition Centre in Amsterdam  from 19-20 May 2015.   Read more…

Paris, France

Enterprise Mauritius led the participation of rum producers at RhumFest Paris from 23 to 25 May 2015. This was a successful event for our rum producers who won 5 awards, of which two Gold for Grays and its New Grove rums. Saint Aubin won 2 bronze awards while Rhumerie de Chamarel won a silver award.   Read more…

Forthcoming events


Cape Town, South Africa
9 – 11 June 2015

Source Africa 2015 is attracting manufacturers from 19 countries including prominent SADC and COMESA member states. Around 800 to 1,000 international professional buyers are expected to visit the show. Mauritius will be represented by 42 local manufacturers among which are 36 Textile and Apparel companies .  Read more …

Johannesburg, South Africa
21 – 23 June 2015

The Southern African International Trade Exhibition ( SAITEX) is a multi-sector Trade Fair held annually, that facilitates international trade with Africa. The Trade Show SAITEX occurs simultaneously with the sister event Africa Big Seven, the biggest fair for foodstuff , machinery, equipment and catering service sector on the continent, running now it’s 30th edition of technology.  Read more

International Events 


INTERNATIONAL FAIRS AND EVENTS 2015 : Below is a list of international events that might be of interest to local operators. Enterprise Mauritius will not participate in these events. Every effort is made to ensure that the information given is up to date and accurate. You are however, advised to reconfirm dates and other information from respective fair organizers.

Visit of Indonesian Delegation 

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On 14th May 2015, Enterprise Mauritius (EM) welcomed an Indonesian delegation consisting of four members led by Mr Lasro Simbolon, Director at the Ministry of Foreign Affairs Republic of Indonesia and accompanied by the Honorary Consul, Mr Salim G. Joonas from the Consulate for the Republic of Indonesia. On an exploratory visit to Mauritius for the very first time, the aim behind the visit was to add more substance to the bilateral relationship between Indonesia and Mauritius ….

Country Focus – The Netherlands 


With a population of 16 million (March 2015), The Netherland is the world’s 17th largest economy, and 5th largest exporter of goods (3rd largest exporter in the Euro Zone). The country is well renowned for its internationalist outlook for being a founding member of the European Union (EU), the United Nation (UN), the North Atlantic Treaty Organization (NATO) and the Organization for Economic Cooperation and Development (OECD) ….

Policy Article : AGOA


RENEWAL OF THE  Africa Growth Opportunity Act (AGOA)

In May 2000 enacted by the US congress in May 2000, the AGOA, Africa Growth Opportunity Act is the largest trade agreement covering about 7700 product lines. Although AGOA is a unilateral treaty or agreement to facilitate the penetrate of African products in the US, this agreement has increased two-way trade between the US and sub-Saharan Africa. 41 sub-Saharan African countries were eligible for AGOA benefits as per the 2014 review by President Obama…

Capacity Building 


The following GO-Export training modules have been completed for the second batch of around 20 SMEs willing to export their products. The course started in October 2014.

  • Introduction to exporting capabilities
  • Production / product development
  • Trade finance
  • Export marketing/ strategy  …

Industry Focus


The concept of Roxspa was born out of Amanda Khan’s love and passion for nature and body care.  Canadian by birth, Amanda, a Yoga teacher and Certified Shiatsu therapist, made Mauritius her home in 2003.  Inspired by the beauty of Mauritius, Amanda set out to create a locally manufactured aromatherapy product range that would celebrate the diversity of ingredients native to the Mauritian islands.   Trained in the UK and Australia in cosmetics manufacturing, Amanda put her skills to the test and as a result her dream of creating spa products materialized into her first exotic aromatherapy spa range entitled, Roxspa Mauritius. 

What’s new in the Knowledge Centre 


The Knowledge Centre is a specialized, referenced, and computerized Trade Information Centre. Its main objective is to assist and proactively disseminate up-to-date, strategic and operational information to business operators. The Centre is involved in the collection, processing, dissemination, research, and links to useful intelligence sources.

The specialized collections 2015 and services of the Knowledge Centre are designed to meet the critical information requirements of a broad base of organizations, including those of small and medium-sized enterprises.