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Dev Chamroo, EM CEO

Dear Valued Partner


SHARED VISION.  A National Export Strategy (NES) is the embodiment of a commitment to exports as a mean to meeting development goals of a country.  It is the foundation for building a national export culture according to ITC, Geneva.


The above statement cannot be more true and befitting for a country like Mauritius, where trade is the lifeblood of the economy.  Effectively, the foreign trade to GDP ratio for Mauritius was 120% of GDP in 2013.  GDP at market prices was Rs 366 billion while total exports of goods and services were Rs 198 billion and total imports of goods and services were Rs 229 billion.  By all standards, Mauritius is fully integrated in the world economy as a trade dependent economy.


Developing Exports to the GULF region


Enterprise Mauritius is targeting the Gulf region in line with its market diversification strategy. In this context, Enterprise Mauritius organised a workshop on “Doing business in GCC countries” on 14th October 2014 at Clos St Louis, Domaine Les Pailles to present opportunities to export to the Gulf region.  Over 75 companies from the Agro, Light Engineering, Textiles, and the Jewellery sectors attended the workshop to learn on these opportunities that the Gulf market has to offer. Enterprise Mauritius is conducting a Contact Promotion Program (CPP) in Dubai and Bahrain in early November.



SIAL 2014

The Salon International de l’Alimentation (SIAL) is a bi-annual food exhibition held in Paris Nord, France in which EM has been regularly participating. SIAL is reckoned to be one of the world’s largest food industry exhibition where innovation and businesses meet. It is a global meeting place for food industry professionals and the ideal platform to take cognizance of the latest development in the food retailing chain in terms of market trends and an overview of innovative businesses. The fair attracts some 6,000 exhibitors from 200 countries and over 150,000 visitors.



Export of Jewellery to France

Contact Promotion Program, Paris, Besancon and Saint Etienne

13-17 October 2014

Exports of jewellery to France have registered a growth of 44.7% in the last 5 years, increasing from Rs. 923 Million in 2009 to Rs. 1.3 Bn in 2013.

In 2013, France imported $ 6.7 bn worth of products under HS 71, ranking 6th in Europe while ranking 3rd for imports of manufactured jewellery items (HS7113). Between 2009-2013, France has recorded an import growth of 19% while during the same period exports of Mauritius grew by only 9%, indicating a losing market share




4 to 5 October 2014

Enterprise Mauritius led the participation of 8 rum producers in this event on 4 and 5 Oct 2014. Several brands from more than 43 countries were present during this fair. The Mauritian stand was the largest country pavilion.

Read more >> 


Capacity Building on Export Readiness

The second edition of GO EXPORT training programme is now launched. 

The training course is now MQA approved and companies can be refunded by HRDC up to 60% of the course fees, Rs 10,000 for 20 sessions totalling 60 hours. The training program comprises of the following modules with the set time table.

At the end of the course the companies will be visited by experts in their field of activity. Companies will be guided and mentored till they become regular exporters.



AMADE –  Atelier de formation sur l’outil de veille ‘KeyWatch’

The International Association of the AMADE Network in collaboration with Organisation Internationale de la Francophonie (OIF) organised a workshop namely “Atelier de formation sur l’outil de veille ‘KeyWatch’ at the premises of the OIF in Paris from 1st to 2nd October 2014.  The workshop was conducted by Mrs Laurence Marcelli from iScope.

“KeyWatch” is a database gathering intelligence on market opportunities and international public procurement with systematic monitoring of other relevant sources. The Website project is funded by OIF with 2 service providers..



What is Freight Subsidy Scheme (FSS)?

The Freight Subsidy Scheme was announced in Budget 2014, and the Scheme consists of a 25% refund of freight/ocean cost, up to maximum of US$300 per 20-feet container for export to selected approved Ports of Africa, excluding South Africa & Madagascar.




Economic growth in South Africa, the continent’s most advanced economy, had been lacklustre, hit by protracted strikes, low business confidence and tight electricity supply. But the IMF sees a “muted recovery” taking hold in 2015 through improving labour relations and gradually stronger exports that would push South African growth to 2.3 percent from a forecast 1.4 percent this year.




Kenya’s Economy in Perspective- the Effects of Rebasing!

Kenya has been classified as a middle-income country after a statistical reassessment of its economy increased the size by 25.3 per cent. Kenya is now the ninth largest economy in sub-Saharan Africa up from position 12, surpassing Ghana, Tunisia and Ethiopia. Kenya attained this status in September 2014 after it replaced its old base year used for compiling the constant price estimates to a new and more recent base year, a process called rebasing.


NEWS FROM USA – The rediscovery of Africa’s textile industry

Close to 10 percent of the world’s cotton comes from Africa. Most of this cotton is then however taken to Asia for further manufacturing. Could Africa’s textile industry make a comeback?

Francois Traore grows cotton in Burkina Faso. He is one of 450,000 farmers from six African countries whose cotton runs under the label “Cotton made in Africa”


PLMA – Private Labelling 

16-18 November 2014

Manufacturing for Private Labels is a growing segment. Mauritian manufacturers and exporters are well positioned to supply buyer’s looking for products under their private brands. Following our successful participation, in World Private Label – Amsterdam, Enterprise Mauritius is leading a delegation of 6 manufacturers, to the Private Label Trade Show in Chicago, USA from 16-18 November 2014.


10 -14 November


Forthcoming Workshop by Testex


News from Trade Digest


People on the move

FROM HR desk, EM

The month of October saw the departure of two staff from TeamEM…