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ISSUE NO 38

NOVEMBER 2014

EDITORIAL

DEV CHAMROO

Dear Valued Partner

 

PEER RECOGNITION. Every organisation, public or private, has a mandate to deliver value to its shareholders, in terms of return on investment, to its stakeholders, in terms of effectiveness and efficiency of its services, and to its personnel, in terms of quality of employment. Enterprise Mauritius, as the National Trade Promotion Organisation (TPO) of the Republic of Mauritius is no different.  In fact, in the face of an increasingly challenging global marketplace, TeamEM is condemned to be innovative and proactive in its service delivery to its stakeholders and shareholders.  We have to continuously search for sustainable solutions for our exporters’ community, in general, and for our SMEs, in particular, in their internationalisation programme to promote “Made in Mauritius” products and services.  We at EM undertake never to fail.

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TPO AWARDS 2014

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TPO Award Winners 2014

The International Trade Centre (ITC)  announced the winners of the Trade Promotion (TPO) Network Awards 2014 in early November. Enterprise Mauritius was awarded Best TPO from a Small Island Developing State, while Zambia Development Agency took the prize for Best TPO from a Least Developed Country. Proexport Colombia was recognized as the Best TPO from a Developing Country.

In the Developed Country category, the panel of judges accorded Special Mention Awards to two TPOs – Enterprise Lithuania and Spain Export and Development – for their efforts to promote youth employment and skills development by placing young workers with internationally oriented companies.

The TPO Network Awards recognize excellence in trade support services, and celebrate TPOs that demonstrate effective, innovative, and efficient performance in their export development initiatives.

BSM ZAMBIA

November 2014

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Situated in the Southern region of Africa, landlocked Zambia is surrounded by its neighbouring countries the Democratic Republic of Congo, Tanzania, Malawi, Mozambique, Zimbabwe, Botswana, Namibia and Angola.

Enterprise Mauritius organized the first edition of its Buyers Sellers Meeting in Lusaka, Zambia from 13th November to 14th November 2014 at the Radisson Blu Hotel. This two-day Buyers Sellers Meeting (BSM) was led by the Chairman of Enterprise Mauritius, Mr. Louis Amédée Darga.

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BSM ZIMBABWE

November 2014

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With a population of close to 13 million, Zimbabwe is a large landlocked country located in the heart of southern Africa.  It shares borders with Mozambique (to the east), South Africa and Botswana (to the south and west), and Zambia (to the north). According to World Bank, Zimbabwe’s Gross Domestic Product (GDP) stood at USD 12.8 billion in 2013.  In terms of trade between Zimbabwe and Mauritius, while our imports accounted for Rs 238.58 million in 2013, our total exports were only Rs 88.32 million, of which domestic exports were Rs 58.76 million.

In order to revive our exports, Enterprise Mauritius (EM) organised a Buyers Sellers Meeting (BSM) in Zimbabwe from the 10th to 11th November 2014.

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ENTERING THE UAE MARKETS

November 2014

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Enterprise Mauritius, in line with its market diversification strategy organised its first trade mission to the Gulf region, in Dubai from 9-10 November and in Bahrain from 12-13 November respectively.

 

A delegation led by EM and comprising 11 companies participated in this mission including representatives from the agro, textile, and jewellery sectors. The main objective of this mission was to enhance the visibility of Mauritius as a reliable sourcing destination with a view to tapping opportunities to export to Gulf markets.

CPP SCANDINAVIA

November 2014

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The Nordic cluster, often referred as the Vanguard, boasts themselves among best countries in Europe in several areas from economic competitiveness to social health to happiness.

As part of market diversification strategy of the textile and apparel sector, Enterprise Mauritius organised a CPP in Scandinavia with the objective of renewing contacts with the market.

One to one meetings were held in 6 cities in Scandinavia, namely, Stockholm, Boras and Gothenburg in Sweden, and Copenhagen, Herning and Brande in Denmark.

PLMA

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First Participation in PLMA’s Store Brands Reality Trade Show

17-18 November 2014

Enterprise Mauritius participated for the first time at the Store Brands Reality Trade Show organised by the Private Label Manufacturers Association in Chicago, targeting the US market. Six Mauritian manufacturers were physically present in the Mauritius Pavilion.

Our presence in this show has been a significant step to create the visibility of the Mauritian products, to be supplied under buyer’s label.

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FOCUS ON MIEL D’OR

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MIEL D’OR LIMITED – 1st Runners- up of the Overall Best Exhibitor ApiExpo

Mr. Anas Moorbanoo of Miel d’Or participated in APIEXPO AFRICA 2014 – All Africa International Honey Exposition held in Zimbabwe in from 6-11 October 2014.

The “All Africa International Honey Exposition” , organised by ApiTrade Africa, a regional not-for-profit organisation that champions the promotion of African honey and other bee products internationally, together with Beekeepers Association of Zimbabwe (BKAZ). Bee products are the main exhibits.

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COMPAMED 2014

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Enterprise Mauritius organized, for the second time, the participation of producers of medical devices in COMPAMED 2014, the International Trade Fair for Hi-Tech Solutions for Medical Technology.

COMPAMED was held from 12-14 November 2014, in Düsseldorf, Germany.

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Mauritian companies at the first edition of “La foire de l’Océan Indien”

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Workshop on FDA Regulations

20 November 2014, Hennessy Park Hotel, Ebene

With a view to sensitise operators of agro-processed goods interested in exporting to the US, Enterprise Mauritius, in collaboration with Registrar Corp, organised a half day workshop on the FDA registration requirements.

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Towards more Sustainable Textile and Apparel Production in Mauritius

11 November 2014 – Ebene Cybercity, Mauritius

 

TESTEX AG, an independent Swiss testing and certification institute with focus on the textile industry, organized a seminar on the theme “Towards more Sustainable Textile and Apparel Production in Mauritius”. The purpose of the seminar was to address today’s consumers who are demanding for high-quality textiles and apparel products which provide a variety of performance features that are both fashionable and comfortable.

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Census of Manufacturing Products

Enterprise Mauritius, the National Trade Promotion Organization, undertook a “Census of Manufacturing Products” to collect comprehensive data on the different types of products manufactured by all establishments in Mauritius in 2014.

CUSTOMER SATISFACTION SURVEY

As part of its strategy to improve its customer service so as to be more efficient and effective, Enterprise Mauritius carried out a Customer Satisfaction Survey over the period 28th July – 31st August 2014 to assess the needs and expectations of all companies which participated in EM-Led events as well as those which never had recourse to the services of EM.  Participating companies were asked to rate EM based on 48 events organized by EM in 2013 and 2014 as well as to signify their expectations of the services they need in the near future.

ACTIF 2014

Enterprise Mauritius-Nairobi Office, under the aegis of Enterprise Mauritius, participated at the African Cotton and Textile Industries Federation – Origin Africa event that was held at the Intercontinental Hotel from 10th  to 12th November, 2014.