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ISSUE NO 39

DECEMBER 2014

EDITORIAL

DEV CHAMROO

Dear Valued Partner

FORGING AHEAD. As the country moves into superior gears with the landslide victory of the new Government, led by Sir Aneerood Jugnauth, former President of the Republic of Mauritius (7 October 2003 till 31 March 2012) and former Prime Minister (16 June 1982 till 22 December 1995, and from 17 September 2000 till 30 September 2003), who has demonstrated enormous commitments to steering the economic fortune of the country to new heights by promoting policy coherence and convergence on matters relating to investment, trade, finance and tourism.

Enterprise Mauritius now operates under the aegis of a new Minister, Honourable Ashit Gungah, the former Minister of Civil Service (11 May 2010 – to 25 July 2011), who has the responsibility to drive industrial development so as to make Mauritius the most competitive, reliable and sustainable Sourcing Destination for value-added products.

Retrospective 2014: AGRO CLUSTER

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Team AGRO has again this year been assisting our operators to reach new heights in terms of exports but also to look up for new opportunities.

Besides traditional events such as Seafood Expo Global, SIAL, Fruit Logistica, the team has been adding a new dimension to the promotion of the sector by laying emphasis on private labeling. This is a new initiative by Enterprise Mauritius which has taken us to Amsterdam and Chicago (USA).

Retrospective 2014: RESEARCH & DEVELOPMENT

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Enterprise Mauritius’s Strategic Plan 2013-2015 is premised on a simple 3-phase strategy: Export Promotion, Export Development and making EM a more effective and efficient TPO.  In line with its 2014 objectives, EM implemented a series of well designed, structured and focused promotional activities in targeted markets.

Exports of Goods for the period Jan-Sept 2014 stands at Rs. 60,336 million with an increase of 15% when compared to the same period for the year 2013. However, for the period Jan- Sept 2014 domestic exports have increased by only 2% over its corresponding period of last year. With regards to main commodities classifications, there has been an increase of 39% for the export of Pearls, Precious & Semi- Precious Stones, followed by textile yarns, fabrics, and make up articles (12% increase) and corks &wood manufactures (11%). However, our main exports products continue to be food and live animals, with Fish and Fish Preparation being the main chunk of it.

Retrospective 2014: Textile and Apparel

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The Mauritian textile and apparel sector is still going strong despite that our traditional markets namely UK, USA, France & South Africa are not big economic growth. The last statistics figures for the period from January to September 2014 indicate a slight increase in exports from 18.8 B MUR to 19.8B MUR. The Textile & Apparel Sector manufacturers have been showing resilience & have been part of the various promotion programs organised by Enterprise Mauritius.

Retrospective 2014: Jewellery

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Wholesomely serviced, The Mauritius Jewellery Sector has benefited a plethora of programs in 2014. Jewellery operators were offered an outreaching support which encompassed capacity building programs, participation in International and Local Jewellery exhibitions and The First Contact Promotion Program in France.

2014 was marked by innovative programs for the jewellery sector namely the First Trend Presentation workshop for Jewellery in Mauritius which was conducted by Dr. Emmanuel Gilet and The Premier Contact Promotion Program (CPP) for Jewellery in France which turned out to be a success for all participants.

Retrospective 2014: Non-Agro-Non-Textile (NANT)

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The Non Agro and Non Textile (NANT) sector is highly diversified, comprising of a number of distinctive sectors and sub sectors, namely;

  • Paints, Chemicals and Fertilizers
  • Medical and Surgical Instrument
  • Paper, Printing and Publishing
  • Handicraft and Ship Models
  • Construction and Building Materials
  • Health and Wellness
  • Jewellery and luxury products

Retrospective 2014: Footwear

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Since 2013 EM started to implement its actions to Redynamise the footwear sector, much has been achieved, in terms of product development and quality of the final product

The intervention of two consultants from France helped to have a clear picture of the sector that enable EM to work out a sector strategy and action plan in order to lay the foundation for the sector to develop in this particularly competitive market. Taking into account that Mauritius that no comparative and competitive advantage over such countries like India, China and Brazil. It was imperative to devise a strategy that nevertheless can position our footwear products on the market, be it local or external.

Online Grant scheme system

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Enterprise Mauritius has the pleasure to inform you of the entry into force of an online system for processing grants under the ‘Participation in International Fairs SMEs Refund Scheme’.

This user-friendly system will allow eligible SMEs to be registered as beneficiary under the scheme.

All eligible SMEs can thus:

  1. Upload and update relevant and required company information on the system one-off;
  2. Submit application to participate in appropriate export promotional events;
  3. Enter into online agreement between Enterprise Mauritius and the beneficiary company
  4. Track their status of their application;
  5. Submit claim for refund together with supporting documents;
  6. Allow for direct transfer of funds into company’s bank account
  7. Allow to check grant balance

ITC Benchmarking Exercise – Strategic Session

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Enterprise Mauritius (EM) has been engaged with the International Trade Centre (ITC) since 2012 in a benchmarking exercise so as to improve our service delivery at par with the best TPOs in the world.  The benchmarking session was followed by a Review to evaluate the level of improvement that the organization has achieved over the last eighteen months.  The score of EM improved from 41.9% in 2012 to 60% in 2014, making EM the best performing TPO in Africa and among the 10 best in the world.  EM, in its ambition to further improve its services to the exporters’ community, has sollicited and obtained further assistance from ITC-Geneva to help achieve its objectives.  In this regard a third visit was effected by  ITC from December 1-4 and was led by Ms Pennie Hurndell, Senior Benchmarking officer and comprising  Mr Timothy Gibson, ex-Chief Executive of  New Zealand Enterprise and Managing Director of Tuia International, and Mr Andrea Santoni, benchmarking officer from ITC.

People in the move

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Nitish Gobin joined Enterprise Mauritius (EM) in July 2012 as the  Manager  of the newly created Research and Development cluster. He played a pivotal role in developing a new value-added service to EM’s portfolio, that of information and intelligence gathering, processing and dissimination.

Academically, Nitish holds a Master in Business Adminstration, a Postgraduate Diploma in Marketing Management and a BA (Hons.) in Economics from reputable institutions.

Enterprise Mauritius Kids’ Party

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As the tradition lingers, Santa Claus visited the office of Enterprise Mauritius on the eve of Christmas, whereby the kids of EM Staffs were pampered with toys.

The party was animated by “Magician Krish” who entertained not only the kids but also the staffs with its numerous tricks

Christmas Party at Tranquebar

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In our endeavour to serve the community and to bring a smile to needy and vulnerable children, Team EM organized a Christmas Party in collaboration with the ‘Groupe Etoile de Bangladesh’ and the DAV College on the 22nd of December 2014 for the benefit of about 80 children aged between 2 to 12 years.

Notwithstanding the despicable weather and heavy rainfall, the children responded favourably to our invitation. The kids were welcomed with activities including face painting, bowling, and snake and ladder. Mr. Dev Chamroo, CEO of Enterprise Mauritius opened the event with his warm notes and laid emphasis on the significance of education and of becoming a responsible citizen. The children enlightened the event by presenting a number of cultural items including poems, songs and dance.