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September 2013 ~ Issue No 24  
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Editorial

 
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Dear Valued Reader

EXPLORING NEW OPPORTUNITIES. September has been the most hectic of all months for Enterprise Mauritius. TeamEM was effectively deployed on multiple fronts implementing 13 projects, viz:

(i) In our traditional markets in France participating in the two leading textile exhibitions namely; Texworld Paris and Zoom by Fatex, and participating in the 2013 Apparel Executive Forum in Dallas, USA.

(ii) In regional markets with the two Buyer Seller Meets in Zimbabwe and Ethiopia, participation in the Nairobi International Trade Fair and in the 15th Durban Business Fair.

(iii) In emerging markets in Turkey, attending the 82nd Izmir International Trade Fair, conducting a Market Survey in Brazil, participating in the 2013 World Brands China Import Fair (CHIMPORT), conducting a Contact Promotion Progamme in Russia, and organizing an In-Store Promotion in Switzerland; and

(iv) In exploring unknown horizon in West Africa, in Accra, Ghana together with the Board of Investment for the 3rd Mauritius Africa Trade and Investment Forum (MATIF).

The results of these promotional expeditions have been most encouraging as our exporters have been able to consolidate old contacts and establish new ones at all the above-mentioned networking platforms. This augurs well for the exporters community both our Export Oriented Enterprises (EOEs) and most importantly for our Domestic Oriented Enterprises (DOEs).

With the launch of the “Go Export Project” to build and strengthen the export readiness of our DOEs, including first time exporters, these companies are now called upon to take Centre Stage in spearheading the next phase of our industrial development. Total exports of DOEs reached Rs 10 b in 2012 representing an increase of 10.5% over 2011. Interestingly, for the first Semester of 2012, DOE exports increased by 31% compared to its corresponding period of 2011. DOEs can effectively acquire a significant share of the regional markets and which aligns nicely with the Government’s Africa Strategy to accelerate regional integration through trade and investment. And Africa effectively remains a very important market for Mauritius. TeamEM will continue to explore and open up new opportunities for our exporters.

However, this calls for a re-think and a complete overhaul of our supply capacity. These companies now need to innovate and invest in technology, modernisation, resource efficiently, standards, quality improvement and above all aggressive marketing. This is where TeamEM comes in providing the required exposure and in connecting them to potential buyers.

Following up on the 7% increase in domestic export for the first half of 2013 compared to last year, preliminary intelligence suggests that exports for the months of July and August, both for EOEs and DOEs, should strengthen and may result on double digit growth.

Going on the last quarter of 2013, our exporters are busy finalising deliveries for the forthcoming festive season. TeamEM is back on the drawing board to define its Action Plan for 2014 in close collaboration with its stakeholders and clients.

We shall keep you posted of all developments.

Dev Chamroo
Chief Executive Officer

 

 

 

 
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