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Dear Valued Partner

WELCOME to a new and promising year.  It gives us great pleasure to reconnect with you after the festivities marking the end of last year.  2013 was a good year for our economic operators in general and a better year for our exporters in particular.The pre-requisites for a stable growth of the national, regional and global economies are now assembled.  International Trade has re-assumed the centre stage as the driver for growth after the Ninth WTO Ministerial Conference in Bali.The economic prospects for stronger growth of  Africa are very good.  Next door, the swearing in of President Hery Rajaonarimampianina as the newly elected President of the Republic of Madagascar augurs well for the region, thus unlocking newer opportunities.  At the national level, the provision for growth for 2014 has been raised compared to last year.Overall there is a general optimism for this New Year and it’s time  to make  the most of the opportunities arising in the region and elsewhere globally for our exporters to create a space for themselves as reliable sourcing partners of international standing.  Knowing the outlines of the New Multichannel distribution mode where e-commerce, social media and mobile commerce are fast catching up with established retail stores, shop-in-shop and catalogue sales is good, but Not Good Enough.

We need to fully comprehend and master the dynamics at play and to re-engineer our production systems accordingly and in time to fully integrate the emerging global E-Market Place.TeamEM, which has been working closely with the Mauritian exporters community, knows exactly what our exporters are capable of.  Not only they are resilient, innovative and resourceful, they have great energy, confidence and resolve to achieve what they want.  It’s this desire to create a space for themselves in the regional and international market place that will collectively re-affirm the identity of Mauritius as a Reliable Sourcing Destination.With this clarity, TeamEM undertakes to tirelessly pursue its mission to  ‘Connect Mauritius to the World Markets’.  Our  resolute commitments for 2014 are to deliver on the following top priorities:

  • Increase the volume of exports from Mauritius;
  • Reach out to more markets;
  • Expand the product-base for exports;
  • Increase the number of exporters; and
  • Reinforce the Brand Identity of Mauritius as a ‘Reliable Sourcing Destination’.

TeamEM has laid the foundation for sustainable growth and we believe that our Action Plan for 2014 will deliver on the above-mentioned promises.  Our target is to exceed the +7% growth in exports for this year.

We shall keep you posted of all developments.

We wish you a pleasant reading and we welcome your comments and suggestions.

Dev Chamroo

Chief Executive Officer


A Perspective on Exports by the Chairman

Exports continue to be the major engine of the Mauritian economy as domestic exports for the third quarter of 2013 showed a healthy increase of 7.6% compared to the previous year. Enterprise Mauritius is constantly identifying new potential exports particularly among SMEs and getting them export ready.

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Zoom by Fatex

A delegation led by EM comprising Manufacturers/Exporters of Textile & Apparels will be present at Zoom by Fatex scheduled for February 2014 in Paris. This unique platform brings together textile manufacturers and leading fashion brands from all over the world. Enterprise Mauritius is pleased to invite potential buyers/retailers and other business persons to visit the ‘MAURITIUS PAVILLION’ at the Parc d’Expositions Paris.

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zoom by fax
BSM Rwanda & Uganda

Uganda and Rwanda constitute potential markets for Mauritian manufactured products. In line with its market diversification strategy in Africa and the promotion of regional trade, Enterprise Mauritius will organize Buyers Sellers Meetings in these two countries in March 2014.

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“Spirits… Connecting to the German Market”  –  A workshop by Jürgen Deibel

To maximise opportunities to penetrate the German market, Enterprise Mauritius invited Jürgen Deibel, International Independent Spirits Consultant to conduct a workshop on the following theme, ‘Spirits….. Connecting to the German market’.   Consumer behaviour and the challenges of the spirits market were some of the issues dealt with in this interactive workshop.


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Exporters Award 2014

Enterprise Mauritius will organise the 2014 edition of Exporters Award to honour local businesses which have achieved sustainable export growth through innovation and commitment through international trade. EM encourages all manufacturing businesses engaged in international business to participate.

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Market watch South Africa 2014

Latest figures reveal that the value of Mauritian exports to South Africa has increased to MUR6.2bn (US$198.8m) in 2012. Mauritius has positioned its exports to South Africa on branded and high end manufacturing goods.  South African economic growth has slowed but Mauritius enjoys duty free tariff classification and its proximity to South Africa compared to its competitors is advantage.


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south africa
Market watch Kenya 2014

Total exports from Mauritius to Kenya increased by 11% in 2012 compared to 2011. Kenya is one of the strongest trading partners of Mauritius within Africa. Already in its third year since establishment, the Kenya EM liaison office has been active in the promotion of trade between our two countries.

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Market watch North America 2014

The U.S. economic outlook for 2014 and 2015 is currently receiving a positive outlook for 2014 with an economy growing at close to 3%.These economic indicators coupled with job creation and support from the government for business creation and reinforcement will hopefully lead to spending uptakes for the apparel and consumer goods sectors in late 2014 and early 2015.

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