Export of Mauritian rum has witnessed a significant increase of 30% from 2007 to 2012 and the agricultural rum and island recipe rum have started penetration in the international markets as from 2010. A total volume of 619,274 litres of rum have been exported in 2012.
Our main exports markets in 2012 were the Netherlands (32.2%), the UK (21.5%) and the USA (10.2%).
Enterprise Mauritius invited Global Rum Aficionado, Ian Burrell to facilitate two days Rum Festival comprising blind tastings, exclusive lectures, bar tender competitions and visits to the region’s rum distillers with the fundamental objective to raise the image of the Mauritian rum industry.
It was an opportunity for Enterprise Mauritius to have in our midst experts from the International Rum Industry – Robert Burr, Eric Seed, Bernhard Schäffer, Philippe Buchle, Dirk Becker and Gracheva Victoria among others.
Among rum enthusiasts, the unique spirits produced in Mauritius are gaining greater appreciation with a reputation of quality and value. Ian Burrell expressed his appreciation about the Mauritian rums and stated that with the growing culture of cocktail consumption, there lies a great potential for our rum worldwide.